The former APAC lead of ICCA will lead the destination marketing bureau to new heights.


The Chairman of Malaysia Convention & Exhibition Bureau (MyCEB), Hon. Dato’ Dr. Noor Zari Hamat has announced the appointment of Noor Ahmad Hamid as the new Chief Operating Officer of the convention bureau.

“On behalf of MyCEB’s Board of Directors, I am pleased to welcome Noor Ahmad as our new Chief Operating Officer. With his vast experience, knowledge, and passion for the business events industry, we firmly believe that he will steer MyCEB as one of the best models of convention bureau in the world. His appointment is timely to strengthen Malaysia’s recently launched Business Events Strategic Marketing Plan 2021-2030 and also other initiatives to rebuild the business events industry now and post-pandemic,” said Dato’ Dr. Noor Zari Hamat.

Noor Ahmad will be responsible for enhancing the strategic direction, community collaboration and operational processes. Dato’ Sri Abdul Khani Daud, the CEO of MyCEB, stated, “The new role of Chief Operating Officer reflects our commitment to grow and improve the bureau’s endeavours significantly. Since he joined us, Noor Ahmad has demonstrated all the qualities necessary to assume leadership, and I am delighted to acknowledge his contribution to our business in this manner.”

With his vast experience of more than 35 years, Noor Ahmad is a highly respected and well-known member of the business events and tourism industry globally. He first started his career in Tourism Malaysia in the early 1980s, before moving to the corporate sector and the association community.

Before MyCEB, Noor Ahmad was the Regional Director Asia Pacific for the International Congress and Convention Association (ICCA), where he served for more than 11 years. During his tenure with ICCA, he turned the Asia Pacific regional office into a Global Research Centre, initiated an annual AP Summit and helped grow the Asia Pacific Chapter as the largest in ICCA’s global membership.

“I am humbled by this appointment and would like to thank MyCEB’s Chairman and Board of Directors for their trust. I would also like to thank MyCEB CEO for this opportunity and look forward to working with him and the stakeholders in advancing the business events industry. I am thrilled to join MyCEB, which will complete my career cycle from the government sector to the corporate entities, the association world and now to a destination marketing organisation,” said Noor Ahmad.


Related… MyCEB rebuilds confidence at BE Week.

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