The recent Meet in Malaysia @ Malaysia Business Events Week (MBEW) sought to encourage more industry players and stimulate the domestic business events market through dialogue and incentive programmes.

Themed ‘Rebuilding ConfidenceMalaysia Convention & Exhibition Bureau’s (MyCEB) annual flagship event took place on 24 – 25 August at the World Trade Centre Kuala Lumpur with approximately 250 delegates in attendance and more from around the world who tuned in through various online platforms.

Forums and panel sessions at the hybrid event shared guidelines that would help ensure the sustainability of the business industry during a crisis. Dialogue at this year’s Meet in Malaysia @ MBEW got professionals from different segments of the industry to share their thoughts and debate issues on the future of business events in hopes to return to how business used to be before the pandemic outbreak. The country says it is ready to actively host business events while curbing the spread of the virus by following the standard operating procedures (SOP) laid out.

The Meet in Malaysia campaign launched for this year’s MBEW encompasses two simultaneous initiatives entitled ‘Let’s Meet Tomorrow’ and ‘Let’s Meet Locally’. It is designed to help industry players by supporting home-grown business events companies and inspire local organisers to continue planning for international audiences.

‘Let’s Meet Locally’ is applicable to a minimum group size of 30 and 50 delegates per conference. Support from the bureau and partners can come in the form of subsidies or services.

‘Let’s Meet Tomorrow’ strives for collaborations with venues to develop competitive and appealing campaign packages and prepare for future international business events to be organised in Malaysia when borders reopen.

The campaign runs until December 2021.

Meet in Malaysia @ MBEW was officiated by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia and graced by YBhg. Dato’ Dr. Noor Zari bin Hamat, Secretary General of MOTAC together with YBrs. Encik Mohd Zamri Zain, Deputy Secretary General (Tourism) of MOTAC.

“Our strategy through Meet in Malaysia @ Malaysia Business Events Week is to create an impactful platform for industry players to gather and share knowledge on how to stimulate the economy. Business Events stakeholders must take preventive measures by complying SOPs to build up confidence on Malaysia domestically and internationally,” said Dato’ Sri Abdul Khani Daud, Chief Executive Officer of MyCEB.

“I would like to commend MyCEB and industry players for building a solid ground before the pandemic hit. I am very sure that once it is time to bounce back fully, Malaysia will be on the top list of destinations. Not only can we ‘Rebuild Confidence’ well, but I am assured that we can maintain it,” said YB Dato’ Sri Hajah Nancy Shukri.

Meet in Malaysia @ Malaysia Business Events Week was also presented by a line of business events’ inspiring speakers such as Noor Ahmad Hamid from the International Congress and Convention Association (ICCA) Asia PacificAngeline van den Broecke, Director of Global Business Development & Marketing at Kuala Lumpur Convention Centre, and Adlina Borhan, Chief Executive Officer and Co-Founder of AB & Artho.

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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