Four days of knowledge-sharing and business development brought 110 decision-makers and 51 suppliers together as Australia reopens for business events.
Business Events Australia Asia Showcase, held from the 8 to the 11 March, gave qualified incentive planners and corporate decision-makers from Greater China, India, Malaysia, Indonesia and Singapore the opportunity to virtually meet and do business with Australia’s top industry sellers. They include a range of Australia’s top destinations, hotels and venues, along with a range of unique products and experiences.
The hybrid event included one-on-one virtual appointments and group briefings where customers can learn about new developments and infrastructure updates while broadening their network of Australian industry contacts.
“Each Australian region has exciting new developments to share with customers. Our infrastructure boom has continued during the past two years, and we have welcomed a wealth of new accommodation, venues and experiences that will inspire a world-class incentive programme,” said Robin Mack, Executive General Manager Commercial & Business Events, Tourism Australia.
Before COVID-19, business events were one of the highest yielding sectors of Australia’s visitor economy, with Asia being one of Australia’s most important markets for incentive travel.
“For the year ending December 2019, Australia attracted 314,000 delegates from Asia who contributed AUD1.45 billion (USD1.02 billion) in direct expenditure. The showcase event forms part of our broader recovery strategy which is focused on supporting conversion-driving activity and welcoming business events visitors back to Australia as quickly as possible,” Mack added.
After attending the event, Elaine Foo, Senior Manager – Account Management, Business Events & Destination Management at Global Travel Pte Ltd, commented, “I was glad to attend and catch up with the current developments and new offerings in Australia. The Australian tourism industry has pivoted and innovated excitingly during this period.
“We now need to provide a lot more information to customers – like the entry requirements and current regulations, COVID-safe arrangements, contingency plans and more. This has translated to more time and additional costs incurred.”