An ongoing bid to upskill business event professionals and match the industry’s evolving international requirements and standards.
The Malaysia Convention & Exhibition Bureau (MyCEB) and Kuala Lumpur Convention Centre (the Centre) recently hosted the virtual, three-day IAPCO EDGE MALAYSIA seminar for Malaysian business event professionals to elevate their business expertise and help make the country a more attractive destination for high-profile international and regional business events.
With support from the International Association of Professional Congress Organisers (IAPCO), the seminar featured international business events industry leaders who shared their real-life experiences and case studies, providing valuable industry insights for business event players.
A wide range of topics included current trends and the state of the industry, conference marketing in a changing world, successful project management, finance and budgeting and many more.
Dato’ Sri Abdul Khani, Chief Executive Officer of MyCEB, said, “In our continued partnership with IAPCO and the Kuala Lumpur Convention Centre, we recognise the need to continuously expand the industry’s competencies and professionalism for Malaysia-based PCOs. This seminar is in line with MyCEB’s Malaysia Business Events Strategic Marketing Plan 2021 – 2030, which reinforces our commitment to raising the bar of Malaysia’s strengths to deliver quality and successful events that contribute towards enrichment and satisfaction among stakeholders of the industry.”
Alan Pryor, the Centre’s General Manager, shared that the programme was the “culmination of a three-year strategic partnership initiated by the Centre”. He added, “It has been a very successful tripartite partnership, producing over 20 graduates from the WebEDGE programme. In addition, two Malaysia PCOs have applied for global membership of IAPCO as a result of the exposure and learnings gained.”
“We recognise the importance of continuously expanding the capacity and capabilities of Malaysia’s business events players, and the seminar provided an excellent educational platform to connect with and elevate the local industry supply chain. Through experiences like this, we hope to help local meeting and event professionals become more competitive when bidding for international events. That will help increase bid wins and attract a higher number of delegates to Malaysia, generating more economic impact and knowledge transfer to the country.”
Participant of the IAPCO EDGE MALAYSIA seminar, Jason Teh, Pico International (M) Sdn Bhd, Managing Director, added, “The recent seminar was very well designed with an impressive line-up of international speakers. The knowledge, industry insights, and global perspectives shared are extremely useful content for industry players and topical and relevant to the current situation. The interactive workshop session was also a great platform for us to apply the new knowledge gained in a practical environment, which was very helpful.”
The IAPCO EDGE MALAYSIA Seminar is the culmination of the tri-partite collaboration between MyCEB, the Centre and IAPCO. It follows the IAPCO Continued Professional Development programme as part of Malaysia Business Events Week (MBEW) in August 2020 and the unique online education platform, IAPCO WebEDGE, in May 2020.
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