Your data is your truth.
A comprehensive understanding of your target audience can help accelerate your roadmap towards the next normal: virtual, digital-centric and at lightning-fast speeds.
In the third and final part of our three-episode conversation with Leila Botham, Managing Partner and Change & Strategy Director at LEVO, we find out how data can help push the envelope in creating streamlined products and services that best serve your industry and customers.
The crisis has forced companies to be experimental and agile at the same time. The challenge is no longer just about which channel to sell your products and services, but how to envision and launch digitally in the best possible way while enhancing the customer experience.
With centralised data or as Leila describes as a single source of truth, it can provide a 360-degree view of customers and their interactions across staff and services. She cites her experience working with charities to explain how the people these organisations work with can own their data and bring it from service to service, thereby improve their experience of not having to repeat their case or story.
For the business events industry, Leila encourages event strategists to never assume, always test, always question and be curious.
More than anything else, understanding data requires talent. Assembling the right team may be the single most important step that a company contemplating a data-driven transformation can take.
“You have to be comfortable that you don’t always have all the answers. A true sign of being comfortable with your own vulnerability is saying that you don’t know but will talk to somebody who does. I’m a big fan of hiring people who are smarter than me.”
Listen to the full conversation in the video below.
With 10 years of experience in sales and marketing, Leila Botham offers organisations the agility and independence of thought to lead meaningful change and business performance uplifts.