The immersive experience for business events decision makers will potentially generate AUD40 million in business for the Gold Coast. BEAM captures some of the best highlights from the event.

Destination Gold Coast hosted more than 80 professional conference organisers, decision-makers, and media representatives from 21 – 23 June 2022 for ‘This is Gold Coast’, a three-day familiarisation programme to showcase the Gold Coast’s purpose-built business events infrastructure.

Fully hosted buyers from domestic and international markets got the opportunity to connect with local partners and rediscover a city that is said to quickly become “a hub of visionary thinking and one of world’s most exciting business events destinations”.

Innovation, creativity, and entrepreneurship were front and centre with the programme accelerated by a robust Knowledge Program that showcased the innovation and entrepreneurship that is shaping the Gold Coast into a smart and sustainable city of the future.

The Knowledge Program, which included keynotes from the City of Gold Coast and the Gold Coast Health and Knowledge Precinct, received grant funding from the Australian Government under the Recovery for Regional Tourism Program administered by Austrade.

The largest event hosted by the city since before the pandemic, the 2022 programme is an annual event for the business events sector. Along with refreshed spaces, the familiarisation showcased some of the Gold Coast’s newest accommodation and event spaces that blended with fresh experiences and offerings.

Programme highlights included a welcome lunch beachside at Burleigh Pavillion, a future focused Industry Knowledge Exchange at the Gold Coast Convention and Exhibition Centre and evening showcases at Miami Marketta and Cali Beach Club.

Delegates considering the Gold Coast for a future business event also had the opportunity to engage with over 30 Gold Coast meeting and accommodation venues and specialist suppliers in a full day of pre-scheduled meetings at Gold Coast Convention and Exhibition Centre.

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