TCEB sets sights on grooming the business events workforce to elevate its industry position.

The Thailand Convention and Exhibition Bureau (TCEB) is expanding its nationwide educational institution network to improve the quality of the industry workforce as it believes that meetings, incentives, conferences and exhibitions (MICE) will be the key factor in boosting the country’s economy after its reopening.

Supawan Teerarat, Senior Vice President – Development & Innovation at TCEB, said that before the pandemic, MICE tourism was one of the country’s major sources of income. Its economic value is worth more than 200 billion baht a year.

To attract and pitch for more global events, Supanwan said that the country needs to accelerate collaborations to expedite MICE capability enhancements through an education network.

The objectives of such collaborations are to drive regional MICE business, distribute a quality MICE workforce and create a competitive advantage for MICE in all regions across Thailand. Activities are being organised to bolster content development and create jobs and occupations for the new generation of the MICE workforce nationwide.

“TCEB has formulated the strategy to expedite regional MICE and established TCEB regional offices to promote MICE nationwide. Currently, the development of MICE capability through the education network in all regions has been formed with educational institutions across Thailand,” said Supawan.

Currently, MICE courses have been added to the curriculum in 136 institutions, comprising 87 tertiary education institutions and 49 vocational schools. Subjects under MICE Major are offered in 33 institutions, all of which can produce more than 50,000 MICE students in tertiary and vocational education institutions each year on average.

Additionally, TCEB has further developed the capability of educational institutions by transforming them into MICE Business Centres, which will help to expedite the distribution of MICE across the nation.

The education network also collaborates and bolsters marketing, as well as synergises the development of capability in all dimensions, generating income, creating jobs and efficiently driving the local economy through business events held in the region.

To push Thailand to the forefront of the MICE industry, TCEB also accelerated the development of MICE capability in three areas: content development, connection development and career development, to serve international MICE markets.

“We prioritised producing a high-performing workforce in line with the demands of business premises. TCEB has also accelerated the production of the occupational-level workforce regarding feeding occupational graduates into the quality MICE job market to support the economy, promote employment, and circulate revenue from MICE activities and employment to other regions,” said Supawan.

Assistant Professor Niwat Keawpradab, president of Prince of Songkla University, speaking on the institution network Southern MICE Academic Cluster (SMAC), disclosed that the university has always supported outcome-based teaching and learning, especially an active learning approach and experiential learning.

“Students can participate and undergo training to gain actual experience from the industry. They can also use this knowledge as their research studies to expand their insight in relevance with compulsory skill development for MICE personnel in the new normal era,” said Dr.Niwat.

Supawan added that TCEB provided support through establishing a training division and MICE occupation test division at 10 MICE educational network centres nationwide.

Additionally, TCEB has developed the MICE Career Platform and completed employment matching for more than 1,000 jobs. A MICE Student Chapter will also be created to groom 5,000 young MICE entrepreneurs by 2023.


Also read… Culture and cuisine in Thailand’s creative economy.

Featured image by Braden Jarvis on Unsplash.

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