This 14-minute video summary is suitable for communications professionals who are looking to adapt their communications strategies during uncertain times.
Conversations with the BEAM community prior to the webinar indicated that getting the right brand message across in a timely manner can become daunting when the business and events landscape is decidedly ambiguous during a pandemic.
Some people get overwhelmed by the influx of information from various mediums and platforms, causing fatigue in their cognitive processing capabilities.
At the same time, communications and public relations professionals face immense pressure balancing content depth and schedules.
We collaborated with SITE Thailand to bring together communications professionals Felicity Zadro, Karen Yue and El Kwang for a conversation about effective approaches to building strategies and relationships with the media.