Minister applauds RM106 million revenue from business events this year.

The state of Sarawak, Malaysia, rejoices as the latest business events performance figures were officially announced at Business Events Sarawak (BESarawak) by Sarawak Convention Bureau’s industry gathering, Business Events Tribal Meet.

Between January and September this year, Sarawak achieved an estimated RM106 million (USD25.5 million) in economic impact. The amount includes RM58 million in direct delegate expenditure and tax revenues of RM6.4 million. The business events conducted also helped create 8,480 jobs within various sectors.

Sarawak’s Minister of Tourism, Arts and Culture and Minister of Youth and SportsDatuk Abdul Karim Rahman Hamzah says the Business Events Planners Incentivised Packages helped to secure the 31 business events for 2020-2024, which is the equivalent of 39,356 delegates days.

“The packages lend extensive support, which injects additional funding as well as other financial incentives to help organisers get back on their feet and continue their planning processes,” the minister said.

The convention bureau revealed that the packages have proven its effectiveness, as there were only three events cancelled so far, leaving 95 per cent of events still going ahead this year.

While the economic impact is impressive, BESarawak’s Acting CEO knows that there is a deeper value to business events. “We are at 68 per cent on achieving our target this year and focusing on business events topics from Sarawak’s seven key focus areas. We believe that the tourism impact, which counts the number of delegates, is just a portion of what’s important.

“Business events bring far greater value that can ultimately improve our economic sectors and communities – better known as legacy impact,” says Amelia Roziman.

“Legacy impact is the new mindset in the global business events sector. Our sector is about bringing vast quantities of knowledge that stimulates investments, business connections and addressing societal challenges. Sarawak will benefit from harnessing the legacy impacts of business events.”

The Sarawak government emphasises on bringing business events are centred around Sarawak’s seven key focus areas:

  • Urban Development
  • Social Development
  • Environmental Development
  • Re-engineering economic growth (previously known as Sarawak Corridor of Renewable Energy – SCORE)
  • Rural Transformation on Agriculture Development
  • Service Industry
  • Digital Economy

The event also touched on the sector’s push towards developing the corporate meetings and incentives segment, whereby Sarawak aims to increase its market share by at least 20 per cent over the next five years in line with the objectives of the Sarawak Economic Action Council (SEAC). Currently, the state’s strength lies in conventions, with 80 per cent of business derived from associations.

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Gina Sin

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A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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