Two new incentives launched; industry partners urged to utilise new advertising and marketing grant.


Sarawak’s Minister of Tourism, Arts and Culture and Minister of Youth and Sports, Datuk Abdul Karim Hamzah, has unveiled Sarawak’s brand-new incentive packages for Sarawak-based business event planners and partners at Business Events Sarawak‘s (BESarawak) Tribal Gathering in Kuching earlier this month.

BESarawak’s main highlight was the Tribe Homegrown Incentivised Package for Sarawak-based associations and corporate organisations. The package branches into two categories – Tribe Homegrown (Convention Category) and Tribe Homegrown (Corporate Meetings & Corporate Incentives Category).

The Convention Category is a collaboration between the Ministry of Tourism, Arts & Culture Sarawak and BESarawak to help develop the local tourism, arts and culture scene via homegrown conventions.

Meanwhile, the Corporate Meetings & Corporate Incentives Category encourages corporate organisations and destination management companies, travel agents and incentive houses to organise and host business events.

Speaking at the event, Datuk Abdul Karim reminded the industry of last year’s achievements, which stood at 95 secured business events worth RM208.8 million (USD50.7 million) in total economic impact.

Datuk Abdul Karim Hamzah, Sarawak’s Minister of Tourism, Arts and Culture and Minister of Youth and Sports

These events, scheduled to occur from Q4, are estimated to attract at least RM112.9 million in direct delegate expenditure, RM12.5 million in tax revenue and is estimated to create approximately 16,346 jobs in Sarawak when the events are held.

The next incentive launched was the Tribe Collaborate Incentivised Package for Sarawak-based industry partners to help with advertising, marketing and promotional efforts. To help industry partners recover from the wrath of COVID-19, BESarawak is urging business events partners to boost existing marketing activities and leverage digital marketing using the grant.

“Solid marketing and promotions will make a positive impact on Sarawak’s business lead generation efforts,” said BESarawak’s Acting Chief Executive Officer Amelia Roziman.

She disclosed that the industry’s target total economic impact for 2021 is set at RM179.2 million, with RM4 million to come from direct delegate expenditure and RM10.8 million in tax revenues. Job wise, the industry aims to create 14,224 new job placements from the target of 60 secured business events.

While homegrown events become the next focus to keep the industry moving, Amelia added that the current incentive packages for national and international planners are being revived to give better support for hybrid events and fit national and international planners’ current needs.

Other activities that took place at the event was the launching of Sarawak’s video showcasing the new normal of business events; and sharing of BESarawak’s latest strategies and tactics, which were broken down into seven strategies:

  • Intensified destination marketing
  • Domestic and international business development
  • Capacity building
  • Destination development
  • Industry digitalisation
  • Fortified stakeholder collaboration
  • Increased financial support for business events\

To apply for Tribe Homegrown for Conventions Category, contact Donny Tan. To apply for Tribe Homegrown for Corporate Meetings & Corporate Incentives, contact Crystal Phang. To apply for Tribe Collaborate, contact Jason Tan.

Article hero photo by S.Ratanak on Unsplash

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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