The venue is recognised for its efforts in prioritising wellness through healthier eating, physical activities, and workplace health.

Sands Expo and Convention Centre at Marina Bay Sands has become the first venue in Asia to be accorded the Healthy Venue Gold accreditation for its efforts to incorporate wellness into its suite of offerings for the business events community.

The recognition, granted only to venues that integrate wellness into conferences by prioritising healthier eating, movement, and workplace health, reaffirms Sands Expo’s commitment to improve the overall delegate experience and increase meeting productivity through wellness.

The accreditation is given by the World Obesity Federation, a lead partner to global agencies on obesity, including the World Health Organization (WHO).

With the Gold accreditation, event organisers and delegates can expect a healthier customer experience at the convention centre, including:

  • Menus use 30 per cent less oil, sugar and salt. Lower sugar and low-fat dairy and other options are also available for event organisers.
  • Facilities and spaces are available for organisers to conduct standing conferences, meetings, and even fitness and relaxation sessions.
  • Prominent signage promotes the benefits of physical activities, such as walking, to reduce event fatigue.
  • Outdoor activities such as SkyPark yoga, cycling and walking around the Marina Bay area can also be incorporated as part of the overall event programming.

The accolade comes as Sands Expo transforms its banquet service style to incorporate a variety of new hybrid dining experiences at events. Event organisers can customise a mix of à la minute (live) stations alongside a row of self-service buffets, which marks a return from two years of pre-plated portions during the pandemic. Their butler-style buffet, with a service team roaming the event grounds with canapes or hors d’oeuvres, can also be incorporated as part of the overall F&B service during show days.

Event organisers can also expect a rotation of healthier sweet treats to make an appearance daily at the Sands Expo. These themed days, such as Juice Bar Mondays, Acai Bowl Tuesdays, and Kombucha Wednesdays, add dimension to everyday meetings, creating additional opportunities for conversation and unforgettable memories amongst delegates.

“Wellness has become a key agenda in today’s events. The accreditation and the reinvention of Marina Bay Sands’ banquet service is a culmination of the lessons learnt during the pandemic, giving organisers the confidence to revitalise their delegates’ journey with wellness across multiple touchpoints,” said Ong Wee Min, Vice President of Conventions & Exhibitions, MICE at Marina Bay Sands.

The Healthy Venue Gold accreditation is the third industry-leading award Marina Bay Sands has received over the past month. In May 2022, the integrated resort announced that it became the first MICE venue globally to be Healthcare Meeting Compliance Certificate Verified. It also added the Events Industry Council (EIC) Sustainable Event Standards for Venues Platinum certification to its belt and was recently accorded the “Outstanding Event Venue Experience” award at the Singapore Tourism Awards 2022.

The slew of awards recognises Marina Bay Sands’ commitment to sustainability and competitiveness in a rapidly changing business events industry. By the end of 2022, all client engaging Team Members in MICE will also undergo training to attain one of the main event sustainability credentials in the meetings and events industry – the Sustainable Event Professional Certificate (SEPC) by the Events Industry Council (EIC) – to enhance their skills to guide organisers in the areas of sustainability, social impact, and event management.

Amy Calvert, CEO of Events Industry Council commented that it is critical that organisations invest in upskilling and supporting their workforce as the industry recovers and works towards building a sustainable future. “The resort acts as an excellent example of an organisation that can empower team members to tackle what is one of the biggest issues facing us today,” she said.

Ong added: “Undergoing the SEPC certification is part of a wider strategy to empower the team with the right skillsets to conceptualise and curate unique event programming for clients, further elevating the overall customer experience.”

Featured image by Hu Chen on Unsplash.

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