Best practice guidelines, tips on hybrid events and long-term plans part of new resilience roadmap.

The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), together with the Singapore Tourism Board (STB) and Enterprise Singapore (ESG), has launched the Event Industry Resilience Roadmap (IRR) to provide guidance on safety measures and best practices that are in line with the gradual resumption of business events.

The IRR presents three strategic objectives:
  1. Helping the industry to implement best-in-class standards under STB’s Safe Business Events Framework.
  2. Creating agile business models with a focus on hybridisation.
  3. Developing pathways for professional development in the new way forward.

Apart from providing advice for event organisers, venues and suppliers on the safe management of events in Singapore, the Event Industry Resilience Roadmap also includes a long-term plan for business models to pivot to, innovative solutions for hybrid events and a capabilities development plan to support the enterprises and workforce to survive, thrive, and emerge stronger from the pandemic.

This will be underpinned by SG SafeEvent Standard, an industry-led national accreditation programme, which will be launched later this year. Similar to initiatives such as SG Clean, the SG SafeEvent Standard certification will be awarded as a mark of assurance that Singapore is a world-leading destination for safe, trusted and innovative business events.

The IRR document will continuously be updated to stay current with the evolving situation and prevailing safety, health standards. The Event Industry Resilience Roadmap’s first release (IRR 1.0) will focus on SG SafeEvent Standard and hybridisation.

IRR 2.0 is in development and will expand on the business models innovation and the core capabilities that are necessary for event enterprises and professionals to pivot successfully.

Building Capabilities for the Future

New educational pathways will be mapped for event professionals to acquire the skills needed for future success, as well as identify opportunities in emerging industries.

To prepare MICE professionals for the demands of the future economy, a Memorandum of Understanding (MOU) was signed on 8 October between SACEOS and the National Trades Union Congress (NTUC) to establish the MICE & Events Capability Building Network (Network).

The tripartite effort, supported by STB, ESG, Workforce Singapore and SkillsFuture Singapore, will see public and private sector partners come together to facilitate the capability development of event professionals, including freelancers and self-employed individuals. The Network will partner with educational institutions across Singapore to develop blueprints of new and refreshed career paths, and curate training programmes to support industry recovery.

Hassan Bin Abdullah, Representative, NTUC Hospitality and Consumer, says: “In the longer term, we hope to map out training needs and relevant courses for the workers and work with training providers to bring across such training for them. We could also leverage our network of companies and partners to curate learning journeys and facilitate cross-sharing of experiences and best practices across industries.”

Aloysius Arlando, President, SACEOS, says the resumption of business events and later, live events in Singapore is dependent on the industry’s ability and readiness to implement newly mandated Safe Management Measures. He also says this whole-of-industry approach will establish new competencies for workers and enterprises to be hybrid-ready and remain competitive in a post-Covid world.

“The Event Industry Resilience Roadmap serves as a valuable ‘operational guide’ to strengthen our industry, enhance the skillsets of our workers and curate impactful hybrid events, making Singapore a safe, trusted and innovative MICE destination.”

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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