Groups are spoiled for choice when choosing the best destination for health and wellness services. Few countries can compete, however, with the Land of Smiles.
People have become more health-conscious than ever before following the Covid-19 pandemic, leading to a heightened demand for health and wellness travel. For many in Asia, Thailand comes top-of-mind due to its affordable treatments, high-quality or service and idyllic environments to restore and rejuvenate.
Earlier this year, the Centre for Economic Situation Administration (CESA) approved guidelines for promoting the Thailand “Wellness Sandbox”, which was proposed by the Tourism Authority of Thailand (TAT) to develop Thailand as a major health and medical tourism destination.
The goal is to build global recognition of Hua Hin and Cha-am, and add value to visitor spending in the two beach resort cities, which are among the top tourist destinations of Thailand.
The Hua Hin district in Prachuap Khiri Khan province and Cha-am district in Phetchaburi province are Thailand’s first few new wellness sandbox destinations. Officials are looking to add more destinations in time.
Public relations campaigns were launched to promote both Hua Hin and Cha-am, along with tourism development on Thailand’s west coast under the “Thailand Riviera” project. Tourism products and services in this area focus on health and medical tourism.
The Thailand Wellness Sandbox project offers tourism experiences to all visitors, in addition to services with international standards and with Thailand’s unique characteristics.
As the COVID-19 situation in Thailand improves and most of its citizens have been fully vaccinated, the government continues to support and drive Thailand to become a medical and wellness destination for travellers from anywhere.
The Tourism Authority of Thailand pitched the idea following the success of the Phuket Sandbox.
Under the Sandbox entry scheme, those who are vaccinated against Covid-19 are eligible to enter Thailand and roam freely in approved Sandbox locations for their first seven days in the country rather than undergoing strict quarantine at a hotel.
Wellness tourism targets tourists from neighbouring countries as well as from Europe, the Middle East, the United States and Canada.