Global brand activation company, Pico, has announced several contract wins across a broad spectrum of exposition activation services for the upcoming World Expo in Dubai.


Pico is servicing some 20 pavilions, for Algeria, Brazil, Czech Republic, Malaysia, Malta, UK, the SAIC Motor booth at China Pavilion, and several corporate and thematic functions. As well as an overlay, carpark and wayfinding packages, Pico is also providing interior fit-out services for the temporary structure at the Dubai Exhibition Centre and the retail outlets across the three thematic districts at the Expo site. Additionally, Pico has been appointed to provide event and operation management services for several clients.

The six-month international mega-event will run from 1 October 2021. Themed ‘Connecting Minds, Creating the Future’, Expo Dubai will host more than 190 nations and 50 country pavilions. Spanning 4.38 sq. km., the site is located in Dubai South district, close to Al Maktoum International Airport. The site will also have its own metro station as part of legacy planning for the expo, while the exhibition will feature three thematic districts: Opportunity, Mobility and Sustainability.

Pico has acquired more than three decades of experience in creating pavilions and providing extensive services for world expos. The Group’s first was Vancouver’s Expo in 1986, and more recently, it helped participating countries and organisations at Shanghai 2010, Yeosu 2012, Milano 2015 and Astana 2017 realise their expo ambitions. Expo Dubai is the 11th expo serviced by Pico.


Also read… Case study: Digital Entertainment Leadership Forum.

Featured photo by David Rodrigo on Unsplash

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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