Sarah Clark commences the role of Chief Executive Officer, Tourism Tasmania.

Tasmanian born and raised, Sarah has served on Tourism Tasmania’s board since September 2021 and brings significant skills and global experience to the role, having been a leader in the tourism industry specialising in travel and marketing across multiple continents.

Sarah has taken over the helm of Tourism Tasmania as the state’s tourism industry is entering an exciting new period with the development of the 2030 Visitor Economy Strategy well underway.

Sarah’s recent roles include working at Intrepid Travel, the world’s largest adventure travel company, with previous senior roles including leading the global youth business as Global General Manager at Topdeck Travel, and as Vice President for STA Travel in Dallas, leading strategy for air, product, marketing and online performance.

Sarah Clark commented: “As a proud Tasmanian, I am honoured to take on the role and provide leadership to realise Tasmania’s vision and plan of being a global leader in sustainable tourism. We are a destination on the top of many Australian and international travel lists. People are looking for enriching and meaningful travel experiences and Tasmania is unlike anywhere else in the world.”

“We are beautifully positioned to thrive as travel recovers with our world-class gastronomy, natural environment, arts, and unique culture. I am thrilled to lead the incredible and very capable team at Tourism Tasmania, and work with the wider tourism industry, to drive positive social, cultural and economic impact to Tasmanians through a strong and sustainable visitor economy.

”Tourism Tasmania will be investing further in international marketing, PR and content over the coming 12 months and looks forward to working with international travel partners. For further information on how to connect with Tourism Tasmania, please visit or contact them directly at


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