Responding to the rapidly evolving role of an event manager.
Virtual events platform GEVME has announced the inaugural launch of a new Digital Event Management course, conducted in collaboration with Nanyang Polytechnic’s (NYP) Center for Industry and Lifelong Learning. This course comes as part of NYP’s ongoing educational partnership with GlobalSign.in (GEVME’s parent company) to nurture Singapore’s meetings and events industry capabilities and foster the next generation of event managers.
As the global travel and hospitality industry was hit by a massive loss of US$935 billion, business events – traditionally dependent on face-to-face, physical interaction – have to reinvent themselves to survive rapidly. As it finds its footing amidst the ongoing pandemic and charts its course for the future, the business events industry is at a turning point.
According to the whitepaper Reimagining Business Events – Through COVID-19 and Beyond by STB, PCMAand UFI, multiple facets of the business event industry must transform according to the accelerated digitalisation, including reimagining the business models, the delegate experience — and the talents and capabilities of those building and executing events.
“As the events industry reinvents itself, the role of the event manager will evolve. Alongside core skills in event management, the digital event managers of the future will need to develop flexible and diversified skill sets to manage new multi-modal event formats,” said Veemal Gungadin, CEO of GEVME. “In developing this course, we gathered the insights and best practices of event professionals, our partners and other industry actors — to give learners a comprehensive overview of the skills they need to effectively successfully plan, produce and measure the results of virtual events.”
Targeted at existing and aspiring event professionals, meeting planners, and marketing executives, the Digital Event Management course will equip attendees with the fundamental skills needed to get started in the emerging field of virtual and hybrid events. The curriculum will cover key learning areas including but not limited to:
- Managing virtual event stakeholders
- Designing a virtual venue
- Providing value to sponsors and exhibitors
- Fundamental digital skills like live streaming and data privacy
- Event monitoring and post-event reporting, and more
More details on the curriculum can be found here.
“In the fast-paced and rapidly-changing events industry, the willingness to innovate and explore will be the key to success. Education fills a crucial role in building our future readiness, not simply by keeping our workforce abreast of the changing trends but ready to adapt to and adopt new technologies and business models. This course is one of many milestones in our journey to prepare the Singapore workforce for the changes to come,” said Esther Ho, Director, School of Business Management, Nanyang Polytechnic.
The two-day-long course will be held on 21 October and 22 October, 9 am to 5 pm at Nanyang Polytechnic. All Singaporeans aged 25 and above can use their SkillsFuture Credit to subsidise the course fee. Participants will be awarded a certificate upon completion of the course. Interested parties can register for the course here.