The host city of AIME is bouncing back bigger and better with a flurry of new activities and opportunities for event planners.

The recent Asia Pacific Incentives and Meetings Event (AIME) trade show held in Melbourne from 13 to 15 February 2023 has reported a projected AUD200 million in business revenue.

A post-show analysis revealed that AIME will generate an anticipated near 70 per cent increase on 2022 in business between exhibitors and buyers over the next 12 months.

Julia Swanson, CEO, Melbourne Convention Bureau, is proud of what AIME has become over its 30 years and the far-reaching commercial outcomes the event drives. “AIME enables new and valuable connections to drive commerce not just for us here in Victoria, but for the wider Asia Pacific Region. At the Melbourne Convention Bureau, we are thrilled with the achievements to date in bringing this event to you, for three decades.

“At the core, we are about business events and providing the best access to key decision makers and the people who make it all happen. AIME has proven itself as an essential platform for this,” she said.

Complementing its success, planning a business event just got easier with the latest edition of the Melbourne e-Guide. The Melbourne Convention Bureau (MCB) has launched its second edition of its interactive Melbourne e-Guide, which highlights and educates business event planners on the city’s strengths.

Special features include how to create first-class VIP experiences at iconic venues and learning how to weave your business event or itinerary programme around one of the many major events in the city, such as the Australian Formula 1 Rolex Grand Prix.

Event planners will also enjoy learning about Melbourne’s unique new venue offerings for major business events, benefit from an update on the city’s Accor properties, receive tips for hotels, and get ideas on products and venues to take events to the next level.

Following the positive feedback on the first e-guide, MCB Chief Executive Officer Julia Swanson says the Melbourne e-guide provides high-quality planning tools, useful content, easy-to-read layout accessible design and itinerary-mapping ability.

“Melbourne is constantly evolving, innovating and adapting to meet new needs in the business events sector. Since launching the first edition last year, the e-guide has become an essential planning tool, encouraging both planners and delegates to rethink their next visit to Melbourne,” says Swanson.

The embedded interactive map in the e-guide enables event owners, planners and attendees to seamlessly plan their trip and create custom itineraries for site inspections, delegate tours and pre-and-post conference travel. All these are accompanied with the aid of videos, images, 360-degree virtual experiences, product descriptors and hyperlinks.

Offering geographic location or category search functions such as Eat, Play, Relax, Conference and Caffeinate, the map is an effective way to familiarise users with how to maximise their time in Mebourne and provides real-time directional features accessible via mobile phones to help guide users through the city.

Tourism Australia supported the launch of the Melbourne e-guide via its Business Events Advance Program, which partners with the industry on activities that aim to increase the number and value of international business events for Australia.

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