Transformation reflects the group’s response to marketplace demands led by the Fourth Industrial Revolution.
Global engagement and marketing agency, MCI, has announced its new vision, branding and full-service offering designed to meet and support the clients of tomorrow.
By unleashing the power of community across all audience touchpoints, MCI helps brands, associations and not-for-profits realise success by developing multi-channel strategies and delivering ongoing engagement for their customers, employees, sponsors and partners.
MCI’s service offering will “shape clients of tomorrow” with human-centric solutions to engage and bring people together. It is built around three pillars:
- Live & Virtual Events
- Strategic & Digital Communications
- Consulting & Community Solutions
According to the agency, its refreshed brand identity is symbolised by two infinity loops to form petals of a flower, representing the infinite potential of their client partnerships, while the vibrant centre of its logo expresses MCI’s passion and focus on delivering innovation and growth.
Accelerating into the digital age, MCI’s strategic approach to engagement experiences reflects the evolving world of audience engagement. People are no longer passive listeners. They seek to influence the conversation, connect humanly, and be immersed in live and digital worlds. They are no longer just audiences, but contributors, drivers and influencers.
Brands, companies, associations and not-for-profits partner with MCI to connect channel partners, mobilise sponsors, convert customers and engage employees.
MCI is made up of a global team of energetic and talented people who turn clients’ challenges into opportunities that shape their tomorrow. With more than 30 years of experience building engaging communities, MCI is a trusted advisor for 1,200 clients and works on more than 5,500 campaigns and activations yearly in 60 offices across 31 countries.
Sebastien Tondeur, MCI Chief Executive Officer, said: “In a world shaped by the need for human-centric engagement and people-focused creativity, we help our clients embrace the future. The future is now.”