Marina Bay Sands has rolled out mixed reality (MR) capabilities at its Hybrid Broadcast Studio at Sands Expo and Convention Centre. Launched today at Singapore’s first hybrid trade show, TravelRevive, the MR technology is set to enlarge the studio’s hybrid tech toolbox, empowering event planners to transform their events through show-stunning presentations.

MR technology integrates the virtual and physical worlds to create an immersive and interactive presentation. Coupled with the studio’s original capabilities, MR technology allows presenters to have a more meaningful interaction with digital data and the environment, bringing presentations to life through hyper-realistic visuals.

The MR capability is the latest technology to enhance the Hybrid Broadcast Studio, which was launched in August this year. Created in just seven days, the original version of the Hybrid Broadcast Studio offers broadcast-quality live-streaming capabilities, hologram functionalities and a three-dimensional stage fitted with an immersive LED wall backdrop and floor that can display stunning visuals.

Paul Town, Senior Vice President, Resort Operations, Marina Bay Sands, says that the accelerated adoption of technology will provide event planners an industry-ready solution to capture the attention and imagination of their virtual and in-person audiences.

Town believes that the added MR technology will further increase delegate engagement and drive greater content and idea generation among key communities. “This is the future of storytelling and we hope to continue inspiring the industry, driving digital transformation and elevating hybrid event experiences,” he said.

Since early October, the integrated resort has been the proud host of several key Singapore hybrid pilot business events including WiT Experience Week 2020 (1 Oct) and the Singapore International Energy Week (SIEW) (26-28 Oct).

Come January 2021, Marina Bay Sands will be the global broadcast centre for the most anticipated industry event in the calendar, 2021 PCMA Convening Leaders. The event will utilise best-in-class technology, including MR, to transform presentation formats and broadcast keynote speeches in real-time to multiple locations globally.

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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