Li Hong, Director of Sino Elite shares insights on how to engage this important demographic during virtual events, their expectations, and how the ubiquitous smartphone plays a part in every Chinese business event.

“Since experiencing COVID-19, Chinese audiences are more likely to join an online event than a traditional face-to-face event,” Li Hong tells us inside a meeting room at Mandarin Oriental, Singapore, where his company managed a virtual event that week. Understanding cultural behaviour is important, as Li Hong highlights how every Chinese uses their own WeChat account instead of emails to communicate and do business.

With an array of livestreaming platforms available, Li Hong elaborates on the requirement needed to reach audiences wherever they are, and the importance of quality production. He also shares ideas on how to integrate interactive sections during livestreaming events, and the success they’ve seen for organising virtual events.

Singapore is virtual-event ready. Watch the below video and find out how you could make a difference in your next virtual event.

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El Kwang

Author El Kwang

Recognised in his global network as an ideas man who sees opportunities in every encounter. He looks for ways to connect dynamic people from across disciplines to unearth the potential for great ideas to become outstanding. With more than 20 years of experience in the hospitality, tourism and business events industry, both as a content strategist and a designer of immersive experiences around the globe, El established BEAM and built a team of Engagers committed to playing a vital part in ensuring that the world continues to move forward with innovation, growth and positivity.

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