A week of vibrant conference and networking programme comes to a successful close.
For the first time, travel trade show ITB Asia spanned an entire week, covering both current and forward-looking leisure, business events, corporate travel and travel technology topics.
As a global stage, the exhibition and conference featured top destinations and speaker companies, including Agoda, Hotelbeds, Trafalgar, Tripadvisor, TUI Musement and World Travel and Tourism Council (WTTC).
A whopping 42,100 business meetings and exchanges were recorded throughout the week, representing an increase of 31 per cent from 2020. The event hosted over 900 buyers and 400 sponsors and exhibitors from around the world for a slew of conferences and networking sessions, supported by leading global companies and destinations, including Busan Tourism Organisation, Business Events Perth, Danang Center for Tourism Promotion, Department of Information and Tourism, Taipei City Government, Far East Hospitality, Frasers Hospitality, Goyang Convention Bureau, Gyeonggi Tourism Organisation, Jeju Convention Bureau, Leningrad Region, Los Angeles Tourism and Convention Bureau, Madhya Pradesh Tourism Organisation, Melbourne Convention Bureau, Melia Hotels Group, St. Petersburg Convention Bureau, United Airlines, Worldhotels Collection, Wyndham Hotels & Resorts and Yokohama Convention Bureau.
The show featured more than 3,200 exhibitor showcases, creating a favourable marketplace for buyers and sellers to engage in meaningful business meetings and discussions. The events and travel trade show was hosted virtually on the online platform, ITB Community in Asia.
Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia, shared: “We are proud that with this year’s virtual ITB Asia, we were once again able to provide a unique meeting platform for the travel industry in surely one of the most challenging times. Building on our experience with the virtual edition last year, we were able to further expand the event format and give our clients more opportunities for interactive engagements with the travel community.
“We look forward to welcoming the industry back in-person in Singapore from 19 – 21 October 2022, bringing back human connections through face-to-face business meetings and networking sessions. I would also like to take this opportunity to sincerely thank this year’s Elite Partners, Berlin Brandenburg Airport (BER)and the Saudi Tourism Authority, for their support and cooperation over the past months”.
Recovery and growth of travel represented the 2021 conference theme
Under the overarching theme of “The Decade Ahead: Braving New Realities in Travel”, this year’s conference programme delivered captivating insights on how to lead the industry towards recovery and growth, setting the tone for the changes that the industry is likely to see in the following months.
Over 150 key industry experts delivered fascinating insights at the keynote sessions, as well as focused topics for the MICE and Corporate segment, Leisure Travel, the Travel Tech space and Tours, Activities & Attractions, amongst others.
With the virtual format of the trade show, over 250 sessions have been made available on-demand for all registered delegates to view and watch again till 28 November 2021.
Save the date: ITB Asia 2022 live in Singapore again
Next year’s edition of ITB Asia is scheduled to take place as an in-person event in Singapore from 19-21 October 2022. Stand registration for ITB Asia 2022 is available through this link.