ITB AsiaMICE Show Asia and Travel Tech Asia are among the latest shows announced to go virtual. Originally scheduled to be held on 21 – 23 October 2020 at Sands Expo & Convention Centre in Singapore, the annual travel trade show will instead be held on a virtual platform. Organisers cite uncertainty over continued global travel restrictions and safe distancing measures for the decision.

Other major business events deferred and virtualised include the UFI Asia-Pacific Conference in Macau, which has been put back to 2022, as well as TTG’s ITCMA & CTW 2020 in Bangkok and IT&CM China and CTW China 2020. The Bangkok event will be deferring its physical event to 28 – 30 September 2021, but plans to organise a virtual version in Q4 this year, while the China event is on schedule to make its virtual debut from 3 to 5 August.

The virtual ITB Asia event will be hosted on a newly developed platform, also known as the ITB Community. ITB Community is set to launch on 12 August 2020.

Katrina Leung, Managing Director, Messe Berlin (Singapore) said, “We undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the travel trade community in recovery. Taking into consideration the need for businesses to connect, it is imperative for us to unite the community to enable business meetings to take place for seamless knowledge exchange. ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”


The three-day virtual event for ITB Asia, MICE Show Asia and Travel Tech Asia will incorporate key features such as business matching between buyers and sellers, top notch conference sessions, virtual exhibition and more, creating a marketplace for the travel industry.

ITB Asia, MICE Show Asia, Travel Tech Asia 2020 – A Virtual Experience

The 2020 virtual trade shows will be complimentary and serves as a value-add to all confirmed exhibitors of ITB Asia 2021. With over 5,000 pre-qualified international MICE, corporate and leisure buyers invited with a full-access pass to the exclusive virtual event, the three-day event will be available 24/7 to attendees to access business matching, conference sessions and the exhibitor directory.

Andrew Phua, Executive Director, Exhibitions and Conferences, Singapore Tourism Board, said: “ITB Asia is Asia’s leading marketplace of ideas, concepts and products for the international travel industry. We are heartened that it is pivoting to a new event model this year, demonstrating the travel trade’s ability to innovate and continue forging important partnerships in this challenging time. Virtual and hybrid event formats are likely to continue to complement future physical events, and we are confident that Singapore will continue to lead the way forward in this area.”

Exhibitors, buyers and visitors who are interested in registering or sponsoring can reach out to for more details.

ITB Asia, MICE Show Asia and Travel Tech Asia 2021 – Live Exhibition

The ITB Asia, MICE Show Asia and Travel Tech Asia live event will be rescheduled to next year, 27 – 29 October 2021, at Sands Expo & Convention Centre, Singapore. Till date, over 165 exhibitors have already confirmed their participation in ITB Asia 2021. To register for the 2021 edition, please visit the link here.

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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