Three years in the making, ICCA and Simpleview collaborate on new database and website.
In collaboration with technology partner Simpleview, ICCA has transformed its database and website. The project was inspired by the resilience that the business events industry displayed during the global pandemic.
ICCA recognised that changes were needed to give their members a more robust value proposition when the business events industry returned once more to in-person meetings.
ICCA CEO, Senthil Gopinath, shared, “ICCA’s Digital Transformation has been a long time coming. The original website and database provided magnificent service to our members, but the spirit of resilience born by the pandemic inspired us to shake things up. We have a wonderful story, and an incredible intelligence of – and understanding about – our industry. Our work with Simpleview means we can share both the story – and intel – with supreme confidence. The Digital Transformation will make ICCA the go to source for all things meetings and events.”
A brief overview of the transformation:
In 2021, the ICCA Board discussed how improving the AMD (Association Meetings Database) could facilitate other improvements; including a new website, updated CRM platform, and new member portal. A Digital Transformation would allow ICCA to drive forward a strategy for post-pandemic growth. Simpleview emerged as the ideal partner, with the necessary industry experience, expertise, technology platforms, and teams to deliver on the vision.
In 2022, ICCA staff, members, and Simpleview worked together to scope and implement three projects: CMS/Website, CRM/Member Portal, and the ICCA database. They are now ready to share the completion of phase one.
The Digital Transformation
ICCA says the world-famous database will soon be known as ICCA Business Intelligence. It will provide exemplary analysis and intelligence about international associations, creating far more business opportunities for their members. The original database was an amalgam of several platforms. The new AMD is more sustainable, bringing everything together and featuring:
Improved integration – seamless workflows, long-term stability, and more efficiencies in data management.
Modern user interface – more intuitive functionality making finding new business leads easier to research and action.
Meeting search tools – the customisation and saving of more specific search criteria is now possible.
New notification system – any saved search will generate an automatic alert when new leads are added to the database, or when a new RFP is opened for a pre-selected region.
New recommendation engine – smart intel going beyond the user’s search and reads pattern recognition and data science to predict the best possible meetings for a particular destination.
The company’s website is the public portal into ICCA, especially for meeting professionals keen to know more about them. This includes potential new members. The new website offers a cleaner, more user-friendly experience, with a particular emphasis on advocacy. The new website acknowledges that ICCA – as an important heritage name with 60+ years in the industry – has a global leadership role to play.
Operational site changes mean that the ICCA team can easily update and add relevant information about events, member news, industry news, sponsorship, and promotional opportunities. It also clearly sets out our values, global reach, and explains the many benefits ICCA membership brings to associations and meeting professionals.
As part of the motivation to rename the database as ICCA Business Intelligence, in Autumn of 2023, ICCA will announce an additional database, which consists of (Inter)governmental meetings. The meetings identified for this database so far all have history/future information, and all rotate between at least two countries. ICCA believes that by unlocking this information, they can provide more sustainable business opportunities for members.
ICCA will also continue to curate their vast archive of white papers, articles, insights and information and make it easily accessible, much of it to non-members.
“We are proud to be ICCA’s technology partner and pleased to launch their new platforms,” said Rich Reasons, President of Simpleview. “This digital transformation journey and deep collaboration with ICCA demonstrates our mutual commitment to the continued success of ICCA’s global community now and for years to come.”