New products and expanded services to raise the bar for enhanced in-person events.

Responding to increased demand for in-person connections, event organisers can now integrate more face-to-face networking moments within their events at the International Convention Centre Sydney (ICC Sydney) while continuing to put attendees’ health and safety first.

ICC Sydney’s ‘Connect Outdoors’ meeting options delivered in partnership with Divine Events, invites organisers to extend their networking opportunities and take advantage of the venue’s outdoor spaces with uninterrupted views across Darling Harbour and the iconic Sydney CBD skyline.

In-person experiences are enhanced at the venue with the updated Self-Guided Art Tours used to locate its comprehensive Australian art collection. That includes the artwork Gadigal, Acknowledgement Respect showcased in the venue’s Reconciliation Action Plan, created by First Nations contemporary artist Jeffrey Samuels—one of the founding members of the Boomalli Aboriginal Artists Co-operative. New partnerships and broadened experiences have been added to the venue’s Legacy Program, offering event organisers even more avenues to reach their corporate social responsibility objectives through their events.

Hybrid is not a dirty word

ICC Sydney evolved its hybrid event services further with a new speaker preparation and digital event solutions hub. Services offered within Connect Hub include speaker preparation that supports complex programme delivery of both onsite presenters and specialised support via ICC Sydney’s newly expanded Digital Concierge for online speakers.

Connect Hub also features the venue’s permanent, dedicated media studio for broadcast events, video edit suite, digital signage management and digital event platform design and delivery. Managed by ICC Sydney’s audiovisual experts, the venue’s customisable digital event platform, ICC Sydney Connect, provides an end-to-end solution for managing hybrid events.

Experienced, match fit team

At the heart of this evolved offering is ICC Sydney’s team that upskilled to help people get back to meeting face-to-face. Today, they are said to deliver unrivalled experiences and exceptional events by understanding the unique needs of event organisers and attendees in a different world.

Geoff Donaghy, ICC Sydney CEO, said: “The desire to meet in person remains, and it is terrific to support our clients in their return as Australia reaffirms itself as a top destination for events.

“Remaining open through the pandemic enabled us to deliver 600 events for our clients and their audiences over the past two years.

“Since the last New South Wales health restrictions lifted on 24 February 2022, ICC Sydney is set for its strongest month since May 2021 this March 2022 with 54 events for our clients and 54,000 event attendees.

“We have 300 events on the books through to June and a further 300 scheduled for the second half of the year, which we fully expect will continue to grow.

“In reflection of the challenges we’ve already experienced, I couldn’t be prouder of the role that ICC Sydney’s team has played in our recovery progress. During the last two years, we have continued to deliver world-class events while also using this time to innovate our services and educate our team. Today, we have advanced this further with the introduction of Connect Hub – our one-stop destination for speakers preparation and digital event solutions, proving that we continue to evolve with our clients’ needs.”

However, Donaghy did warn against complacency, adding: “While we don’t yet know the exact curves of the road ahead, we know we are moving along its recovery. So, it is critical that our industry, tourism bodies and the Government continue to work together to restore national and international confidence in Australia as a safe and world-class destination for events. It will benefit not only those within our industries but also the wider economy, jobs, businesses and academic, cultural and local communities who benefit from our success.”

Before COVID-19, the sector generated AUD36 billion (USD27.14 billion) annually for the national economy, and ICC Sydney generated AUD900 million annually, delivering flow-on benefits to local businesses, tourism, hospitality and the many workers who are reliant on the success of the industry.

More on business events in Australia… Read Australia recovery in action.

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