Global meetings and events industry trade show organiser, IBTM, part of Reed Travel Exhibitions, has announced new dates for its rescheduled IBTM Asia Pacific, which will now take place from 8 – 9 June 2021 in Singapore, at the Marina Bay Sands Expo and Convention Centre.
The dates have been moved to allow time for travel restrictions to be eased so that as many as possible of the event’s international audience can attend in person. The decision was also taken following discussions with international event planners and customers.
IBTM Asia Pacific will be designed to meet the requirements of Singapore’s Safe Business Events (SBE) Framework. Developed based on international best practices in consultation with the industry, the SBE is a stringent set of measures which take into account an event attendee’s end-to-end journey, with the aim of creating a safe environment for business events.
IBTM Asia Pacific Event Manager, Michael Jones, commented: “We know from conversations with our customers and the wider industry that meeting in person is regarded as being more important than ever as the industry recovers. Therefore, we took the decision to move the dates of the event to ensure that as many as possible of our friends from around the globe can join us in person in Singapore.
“The team is hard at work planning an exciting itinerary that will ensure customers can benefit from an itinerary that combines high quality one-to-one business meetings with inspiring educational content that will provide the insights and knowledge delegates need to rebuild and recover post pandemic.”
Singapore Tourism Board’s Executive Director, Conventions, Meetings & Incentive Travel, Edward Koh, said: “In tandem with the rest of the Singapore economy, we are safely and progressively re-opening our borders through various arrangements, and piloting larger scale events. We are delighted that IBTM is hosting its first Asia Pacific edition in Singapore next year – this is a testament to the international MICE industry’s confidence in Singapore as a safe, trusted and innovative MICE destination. We look forward to welcoming our delegates to Singapore for IBTM Asia Pacific 2021.”
Singapore Association for Convention & Exhibition Organisers & Suppliers (SACEOS) President, Aloysius Arlando, said: “Through the implementation of the Event Industry Resilience Roadmap (IRR), SACEOS supports industry players to embrace opportunities to re-imagine quality event experiences in Singapore. We are delighted to partner IBTM Asia Pacific 2021 with our signature “Singapore MICE Forum (SMF) to deliver rich content and a best-in-class programme for the Asia-Pacific region so that the industry can emerge stronger in a post-Covid era.”
IBTM Asia Pacific is one of the leading events for the meetings and events industry in the region, bringing together a high calibre group of international and regional meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking.
Already, 50 per cent of exhibitor space has been sold. The event is underpinned by IBTM’s industry-leading Hosted Buyer programme, which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.