Hong Kong was recently chosen as the host city for four international trade shows and two repeated events amid COVID-19 challenges. Hong Kong Tourism Board (HKTB) says these business events are expected to bring about 10,000 high-yield visitors in total and deliver great economic contribution to the city and drive multi-sector development.

Events heading to the city for the first time include the International Airline Transport Association (IATA) World Cargo SymposiumAsia Sports Technology ConferenceAsia Crypto Week 2021 and the Congress of the Asian Society of Transplantation (CAST) 2023.

On the bid wins, Dr YK Pang, Chairman of HKTB said, “We are excited to see Hong Kong winning such strategically important MICE events against competitors around the world. It is encouraging to see major events held in our city for the very first time. It demonstrates international event organisers’ confidence in Hong Kong as a strategic, safe and hygienic destination for high-profile business events.


“One of the strategic MICE focuses of HKTB is medical science. The winning of the return of The Congress of Asian Society of Cardiovascular Imaging (ASCI) 2022 certainly gives Hong Kong’s MICE industry a ‘shot in the arm’.”

Dr Lilian Leong, Founding President & Immediate Past President of the Hong Kong College of Radiologists, pointed out the city’s reputation in related profession and all-round support to MICE organisers are the key winning factors of the bid.

Another event organiser, Phillip King, Founder and Chairman of Varcis Group Ltd, explained his decision of why Hong Kong was chosen to host the first Asia Sports Technology Conference in the Greater China region.

“As the gateway to Mainland China and its burgeoning sports market, with a superb infrastructure, strong financial and investment credentials, excellent IP protection and common law, plus an excellent Innovation & Technology Hub with a thriving start-up ecosystem, Hong Kong is the ideal destination for hosting this first-ever sports tech conference in the Greater China region. It also plays a pivotal role in the Greater Bay Area. We strongly believe we will draw one of the largest number of attendees from the APEC region for a sports tech event hosted in Asia.”

Kenny Lo, Chief Executive, Vertical Expo Services Company Limited and organiser of Asia Funeral and Cemetery Expo & Conference 2021 casted his vote of confidence, “Since the first edition came to Hong Kong back in 2009, the show has gradually developed into the largest international expo and conference of its kind in the Asia Pacific region. We have every confidence that the city will bring our next three editions to an even greater height.”

The HKTB has prepared a series of recovery campaigns for the MICE industry and is closely monitoring the development of the pandemic in various source markets. The board says the campaigns will be launched when the time is right.

Connect with the BEAM team via hello@untangledgroup.com and let us help you BEAM!

Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

More posts by Gina Sin