Hear what event professionals say about their experience at This is Gold Coast as the city capitalises on the reopened borders to showcase its gamut of offerings.
Fully hosted buyers from domestic and international markets got the opportunity to connect with local partners and rediscover a city that is said to quickly become “a hub of visionary thinking and one of the world’s most exciting business events destinations”.
The delegation that participated in the familiarisation programme represented companies and associations with the potential to generate more than AUD40 million (USD27.8 million) in future business events for the city.
Innovation, creativity, and entrepreneurship were front and centre, with the programme accelerated by a robust Knowledge Program that showcased the innovation and entrepreneurship that is shaping the Gold Coast into a smart and sustainable city of the future.
The Knowledge Program, which included keynotes from the City of Gold Coast and the Gold Coast Health and Knowledge Precinct, received grant funding from the Australian Government under the Recovery for Regional Tourism Program administered by Austrade.
Programme highlights included a beachside welcome lunch at Burleigh Pavilion, a future-focused Industry Knowledge Exchange at the Gold Coast Convention and Exhibition Centre and evening showcases at Miami Marketta and Cali Beach Club.
Delegates had the opportunity to engage with more than 30 Gold Coast meeting and accommodation venues and specialist suppliers in a full day of pre-scheduled meetings at the Gold Coast Convention and Exhibition Centre.