A collaboration that provides early-access-only research initiative powered by AI for business event professionals.

The Singapore-headquartered modern event technology platform, Gevme, has announced the launch of Project Spark, a complimentary research and educational initiative to uncover the impact of generative artificial intelligence (AI) on the business events industry.

Currently in development, the platform was developed in partnership with Professional Convention Management Association (PCMA) to shed light on the impact of generative artificial intelligence (AI) on the business events industry.

Under this initiative, the AI model will be tested for various practical applications within the scope of business events to understand its impact on workforce productivity. Those who wish to be part of this transformational initiative are invited to visit sparkit.ai to join the community waitlist.

“Artificial intelligence in the business events industry is just beginning, but we cannot define its future without our global community,” says PCMA and CEMA President and CEO Sherrif Karamat.

“We believe business events are about creating social and economic transformation. Properly channelled, AI has the potential to empower each of us to accelerate innovation and progress for our audiences, our businesses, and our careers.”

The global MICE industry is estimated to reach USD1,337.4 billion by 2028, and Asia Pacific is expected to see a USD441.1 billion market by 2025 – a CAGR of 8.6%.

This means a likely increase in the number of events being run and following suit, an increase in the workload of event organisers as they face the demanding challenges of meeting increasing attendee demands.

Project Spark helps business event professionals jump-start routine event planning tasks, streamlining and increasing efficiency in achieving event goals through complimentary educational content, engagement sessions and usable tools such as a generative AI platform – all specifically designed with and for the event planner in mind. There is also an online community to foster collaborative research evolution.

“Event coordination is undoubtedly stressful, filled with long hours and late nights. We wanted to develop Project Spark with the main aim of aiding and supporting the work that business event strategists are doing, helping them reduce their workload so that they can focus on what they do best – creating and delivering impactful event experiences, making tough tasks simpler and turns ordinary work into something special,” says Veemal Gungadin, CEO and founder of Gevme.

He adds, “The APAC region is seeing more events, and now, more than ever, we need to continuously innovate and adopt new technologies to deliver impactful event experiences. Project SPARK is the starting point to explore the challenge of adopting new AI technology and better understand how disruptive technology will enhance the power of the human connections our industry creates.” The progress of Project Spark will be shared on 26 June 2023 during PCMA’s Educon in Montreal, Canada.

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