Accelerating return to travel for business travellers across Asia through FCM’s service and technology.


Travel management company FCM is growing its presence across Asia through a joint venture with NSF Engagement in Japan. The investment will help corporations take full advantage of the benefits of FCM’s service and technology to accelerate their return to travel.

A robust business travel market, a strong increase in demand from customers across Asia and an opportunity to provide a differentiated service offering were among the decisive factors for FCM to expand its operations in Japan.

Feedback from FCM’s customers across all markets revealed a lack of adequate end-to-end business travel solutions in Japan that can deliver consistently and is simple to use at the same time. Additionally, Japan’s excellent digital infrastructure provides a strong foundation for FCM to integrate the new technology that the travel management company has developed into the market.

The full suite of FCM products and services will be introduced into Japan in the coming months to support consistency and improved customer experience. That includes FCM’s proprietary FCM Platform, which had its debut launch in China last month.

Bertrand Saillet, Managing Director of FCM Travel Asia, said: “Choosing to expand FCM’s presence in Asia at this critical time speaks volumes on the tremendous potential that Japan has towards FCM’s global strategy. As the world’s fourth-largest business travel market, Japan will undoubtedly provide exciting growth opportunities for FCM in the region. FCM and NSF Engagement both recognised that the Japanese travel market is ripe for disruption and our partnership presents an alternative for clients who are currently being underserved.”

Leading FCM Japan as General Manager is Kenichi Shiraishi, responsible for developing strategic local supplier relationships and expanding FCM’s customer base in Japan.

“For over ten years, FCM has provided managed travel services in Japan to MNC customers, but there were limitations working through an agency. Through a complete local infrastructure alignment and integration into FCM’s global systems, we will be able to provide customers with a true end-to-end FCM experience. I am pleased that FCM Japan can now play a greater role in supporting MNC customers in Japan, within Asia and around the world,” said Shiraishi.

“The growing interest in demand from FCM customers has required us to ramp up our products and services for Japan. We will diversify our access to suppliers by building and strengthening local relationships while leveraging the global FCM network and expertise to accelerate the growth momentum. That will deepen our connection to the business travel community with a stronger local presence,” he added.

Shigeru Hiromatsu, President and CEO of NSF Engagement said: “The Japanese business travel market offers vast opportunities to grow the customer base and expand with the right products and services. We see a considerable synergy between NSF Engagement and FCM. FCM’s unconventional, innovative and flexible DNA resonates deeply with NSF Engagement’s belief that it is possible to use New Standards for Engagement to break through conventional concepts through technological capabilities and an alternative approach while building a strong business with sustainable growth. We are excited to partner with FCM to leverage on their technology and global expertise to facilitate expansion and penetrate the high potential Japanese business travel sector.”


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