New role and division at BEAM to matchmake connections, enhance content discovery and create meaningful experiences.


BEAM welcomes Elly Hong as Chief Buyer Community to head up its new destination engagement division. The well-known business events and hospitality professional is kickstarting her role by managing the division’s first client, the Thailand Convention and Exhibition Bureau’s (TCEB) meetings and incentives department in Singapore.

El Kwang, Founder and Chief Engager at BEAM, explains, “Our community of buyers has been supporting our content and engagement efforts throughout COVID-19. What is truly humbling is how their feedback continues to shape our business model.”

“Elly’s strength in matching buyers’ evolving expectations with the right kind of connections centres her division’s vision – serving our buyers and helping them meet their objectives.”

Hong shares her excitement: “Working with companies, brands and event planners – seeing visions brought to life and helping them to meet their objectives with their teams and clients – is a daily source of satisfaction in my work. Despite the severe impact that many of us experienced, organisations are ready to invest money in face-to-face meetings and incentive travel experiences to build stronger teams.”

“Even though it will take some time before we return to pre-COVID travel volumes, business participants are longing for quality time and participation in experiences that are meaningful on a deeper level.”

The BEAM buyer community can access a range of experiences and dedicated content throughout the year.

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