Holistic treatments, idyllic environments, top-notch service and accredited healthcare and wellness professionals and infrastructure are just some of the reasons why Thailand has grown into its role as Asia’s medical and wellness hub.
The pandemic’s widespread impact has underscored the importance of leading healthier lifestyles for our physical and mental well-being. For organisations like Banyan Tree Group, which has played a significant role in ensuring the well-being of its community in Thailand through ecological initiatives, recentred it core values of well-being and sustainability through fostering a culture of well-being from the inside out.
“As travellers increasingly seek out purposeful experiences that connect them to nature and the environment, the Group is well-positioned to create long-term value for consumers and its associates through its brand ethos of Embracing the Environment, Empowering People,” said Ho Ren Yung, Senior Vice President, Brand HQ of Banyan Tree Group. “This drives Banyan Tree’s philosophy of wellbeing – the belief that being well is an inside-out journey connecting self, others and nature.”
Groupwide initiatives internally and externally are based on a clarified approach of simplifying evidence and feedback, and then structuring these into eight pillars that guide all of the brand’s wellbeing programmes.
Incorporating practices of the mind, body, soul and relationship with others and nature, the eight pillars of wellbeing include Sleep & Rest, Dietary Awareness; Bonding & Connection; Physical Vitality, Cultivate The Mind; Learning & Development, Harmony with Nature and Sustained Practices.
Beginning with its associates, who are the heart and soul of the brand experience, the connection of self, others and nature is core through the brand’s service culture of “I Am With You”. Through the training modules leaning on empathy, positive psychology and mindfulness-based stress reduction (MBSR), associates learn about stress management techniques, resilience, and self-care.
Additionlly, Banyan Tree Group has pivoted to a well-being-focused organisational index whereby associates answer a set of 64 questions on lifestyle practices based on the eight wellbeing pillars. Built on the core passion for people, its leadership team believes that “we can only look after our guests when we look after our associates”, and thus extended this survey to associates this year who provide the services to support guests at the well-being sanctuaries. The same set of 64 questions is also used as an assessment for guests when they book at a well-being sanctuary. These initiatives are in line with the belief that happy and healthy associates result in satisfied guests.
Outwardly, with the launch of Wellbeing Sanctuaries in properties worldwide, Banyan Tree seeks to continue its mission to help others live well. Wellbeing Sanctuaries combine club floors or resort wings with dining, spa and multifunctional practice spaces into a single signature experience. With the support of well-being hosts on property who themselves practise the service culture of “I Am With You”, guests staying at a Wellbeing Sanctuary embark on a personal journey to find balance, build resilience and gain deeper self-knowledge through connecting with oneself, and with others and nature.
A stay at a Banyan Tree’s Wellbeing Sanctuary includes accommodation with sleep enhancement, 24-hour check-in and check-out, in-room wellbeing amenities, nightly rest rituals, daily balanced breakfast, afternoon nutrition platter, daily access to complimentary wellbeing activities, savings in a la carte spa treatments and well-being cuisine. Guests can also take home a well-being guide after their stay, including tips on sleeping better, healthy living, home exercises and other recommendations that they can practise in their daily lives.
Banyan Tree Wellbeing Sanctuaries are available in China, Indonesia, Malaysia, Mexico, Morocco, Thailand, and Vietnam, with more in the pipeline.
Featured image by Banyan Tree