Resource hub provides one-stop-shop to boost bid efficacy.


Business Events Australia has created a toolkit of assets for business event planners to use when pitching Australia to their clients.

The toolkit will provide a one-stop-shop for business event planners to access assets free of charge for use in a broad range of initiatives, from selling Australia’s business events offering in pitch presentations to increasing delegate attendance.

Business Events Australia launches planner toolkit

Assets include 30 and 60-second video vignettes, maps and other marketing collateral promoting key Australian business event destinations; and information and fact sheets on funding programmes.

Tourism Australia’s Executive General Manager of Events, Penny Lion, said, “The toolkit has been designed to help drive consideration and conversion of business events. By providing business event planners access to quality marketing materials, our goal is to help inspire, educate and rebuild desire for business events in Australia.”

Planners can download the assets via the Business Events Australia folder in Tourism Australia’s resource portal:


Similar stories… Perth launches planning toolkit to attract business events.


Photo credit: Tourism Australia.

Connect with the BEAM team via and let us help you BEAM!

Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

More posts by Gina Sin