Resource hub provides one-stop-shop to boost bid efficacy.
Business Events Australia has created a toolkit of assets for business event planners to use when pitching Australia to their clients.
The toolkit will provide a one-stop-shop for business event planners to access assets free of charge for use in a broad range of initiatives, from selling Australia’s business events offering in pitch presentations to increasing delegate attendance.
Assets include 30 and 60-second video vignettes, maps and other marketing collateral promoting key Australian business event destinations; and information and fact sheets on funding programmes.
Tourism Australia’s Executive General Manager of Events, Penny Lion, said, “The toolkit has been designed to help drive consideration and conversion of business events. By providing business event planners access to quality marketing materials, our goal is to help inspire, educate and rebuild desire for business events in Australia.”
Planners can download the assets via the Business Events Australia folder in Tourism Australia’s resource portal: https://resources.australia.com.
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Photo credit: Tourism Australia.
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