Hotelier Joo-Rei Mathieson moves to destination sales and marketing by joining BESydney.

Business Events Sydney (BESydney) has appointed Joo-Rei Mathieson as Associate Director – Global Corporate & Incentive. She joined the bidding team in mid-January to target new opportunities in the rapidly rising India market and drive business development across the Southeast Asia region.

Ms Mathieson brings to BESydney nearly 19 years in the hotel industry, covering various roles and experience in sales, business development, conferencing, and business events. She was most recently with Marriott International as the Market Director of Sales (Australia and Fiji).

Prior to that, Joo-Rei held the MICE Director of Sales role at dual property Sheraton Grand and St Regis Macau, Langham Hospitality Group Hong Kong, and Island Shangri-La Hong Kong. Preceding those roles, her hotel sales experience was primarily focused on the United States and Canada markets.

Ms Mathieson has a strong network of clients and industry peers in the Asia market and her new role will see her engage local and global stakeholders and companies to secure their corporate meetings and incentive programmes (business events) for Sydney and NSW.

Welcoming Ms Mathieson to the BESydney team, Director – Global Corporates & Incentives, Sinead Yeo said, “We are very excited to have Joo-Rei join the team. India is a burgeoning market of opportunity for BESydney that is going from strength to strength. We look forward to Joo-Rei’s new business event perspectives and supporting the team in this post-pandemic recovery environment”.

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