The hotel group has launched its Wellbeing Sanctuaries to foster an internal company culture of well-being.
The pandemic’s widespread impact has underscored the importance of leading
healthier lifestyles for physical and mental well-being. Banyan Tree Group is re-centring its core values of well-being and sustainability in its internal culture as key to recovery in preparing for guests’ return during and beyond the pandemic.
“As travellers increasingly seek out purposeful experiences that connect them to nature and the environment, the Group is well-positioned to create long-term value for consumers and its associates through its brand ethos of Embracing the Environment, Empowering People,” says Ho Ren Yung, Senior Vice President, Brand HQ of Banyan Tree Group. “This drives Banyan Tree’s philosophy of well-being – the belief that being well is an inside-out journey connecting self, others and nature.”
Group-wide initiatives available internally and externally are based on a clarified approach of simplifying evidence and feedback and then structuring these into eight pillars that guide the brand’s well-being programmes.
Incorporating practices of the mind, body, soul and relationship with others and nature, the eight pillars of well-being include:
- Sleep & Rest
- Dietary Awareness
- Bonding & Connection
- Physical Vitality
- Cultivate The Mind
- Learning & Development
- Harmony with Nature
- Sustained Practices
Beginning with its associates, the heart and soul of the brand experience, the connection of self, others, and nature is core through the brand’s service culture of “I Am With You”. Through the training modules on empathy, positive psychology and mindfulness-based stress reduction (MBSR), associates learn about stress management techniques, resilience, and self-care.
Furthermore, Banyan Tree Group has pivoted to a wellbeing-focused organisational index whereby associates answer a set of 64 questions on lifestyle practices based on the eight well-being pillars. Built on the core passion for people, its leadership team believes that “we can only look after our guests when we look after our associates”, thus extending this survey to associates this year who provide the services to support guests at the well-being sanctuaries.
The same set of 64 questions is also used to assess guests when they book at a well-being sanctuary. These initiatives are in line with the belief that happy and healthy associates result in satisfied guests.
Outwardly, with the launch of Wellbeing Sanctuaries in properties worldwide this year, Banyan Tree seeks to continue its mission to help others live well. Well-being Sanctuaries combine club floors or resort wings with dining, Spa and multifunctional practice spaces into a single signature experience.
With the support of well-being hosts on the property who themselves practise the service culture of “I Am With You”, guests staying at a Wellbeing Sanctuary embark on a personal journey to find balance, build resilience and gain deeper self-knowledge through connecting with oneself and with others and nature.
A stay at a Banyan Tree’s Wellbeing Sanctuary includes accommodation with sleep enhancement, 24-hour check-in and check-out, in-room well-being amenities, nightly rest rituals, daily balanced breakfast, afternoon nutrition platter, daily access to complimentary well-being activities, savings in a la carte Spa treatments and well-being cuisine. Guests can also take home a well-being guide after their stay, including tips on sleeping better, healthy living, home exercises and other recommendations to practice in their daily lives.
Starting with China, Banyan Tree Wellbeing Sanctuaries in Indonesia, Malaysia, Mexico, Morocco, Thailand and Vietnam will progressively open throughout this year.
Featured Photo by Christin Hume on Unsplash
Connect with the BEAM team via hello@untangledgroup.com and let us help you BEAM!
