The business events sector came together to attend ‘The Turn of Events, Bringing Business Events Back’ in an Australia-wide hub-and-spoke format on September 16.

The vision of collaboration and kickstarting the business event sector in Australia was brought to fruition in this new delivery format.

Photo: Arinex CEO Nicole Walker welcomes attendees.

Arinex CEO, Nicole Walker, brought together over 25 organisations in a spirit of unity to showcase business event readiness. Live and virtual events from six capital cities in Australia launched the process of reigniting the passion to 500 business event planners and associations in Australia and globally.

Keynote speaker, Patrizia Buongiorno, Vice President of AIM Group International and Co-Chair of the International Conference Organiser Network (INCON) spoke about global readiness, sharing examples of recent European events and how they had innovated to enable safe and practical meetings and exhibitions. At the same time, Dr Vanessa Findlay from Business Events Council Australia (BECA) provided details about the newly announced AUD50 million business events government funding package.

Business event professionals and clients were able to attend in their preferred city either in person or virtually, with the Melbourne Convention and Exhibition Centre offering virtual attendance only due to current safety restrictions.

Photo: Panellists in Sydney

Virtual and live attendees were catapulted out of hibernation by Saxton Speaker’s MC Nick Bartlett, who guided attendees to their selected breakouts that featured over 20 industry panellists followed by a real face-to-face networking experience.

Bronwyn Green, President of the Queensland Branch of Australian Association of Teachers of the Deaf, attended the event at The Calile Hotel in Brisbane and remarked, “I feel very comfortable after listening to the business event experts discuss COVIDSafe readiness in Australia and am excited by the options available for our international July 2021 event. It will be a different and exciting challenge for us to come up with new ways to connect our audience. I now realise there is a great deal to be gained by opening our event to greater audience participation and delivering new goals for our Association.”

“We are fortunate in Western Australia to be able to meet again with business events underway in our state,” Martin said. “Western Australia’s business events sector has the proven ability to deliver hybrid events, and we welcome the opportunity to collaborate with our national partners to deliver these unique hub-and-spoke events that bring people together across borders.”

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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