The Singapore Tourism Board (STB) inked a Memorandum of Understanding (MOU) with leading exhibition organisers SILMO International and MP Singapore on 25 September to officially launch SILMO Singapore.
Under the MOU, SILMO Singapore, the Singapore arm of the international optics and eyewear trade fair, will be hosted in Singapore annually in 2023, 2024, and 2025. The inaugural edition will take place from 12 to 14 April 2023 at the Suntec Singapore Convention & Exhibition Centre.
The MOU underscores industry confidence in Singapore’s position as a leading business events capital and a springboard for MICE businesses to expand into Asia.
SILMO has had a presence in the Southeast Asian region since 2018, with the hosting of the ASEAN Optometric Congress along with an international trade show in Bangkok. As larger-scale business events and activities resume over the next few years, SILMO will move to Singapore from 2023, where it will be held for subsequent editions in 2024 and 2025.
SILMO Singapore will be the Asian flagship edition of SILMO Paris, an international B2B eyewear and lifestyle tradeshow recognised as the global launchpad for new designs, collections, and technologies in the eyewear industry.
Anchored from 2023 in Singapore and licenced by the SILMO Association in Paris, SILMO Singapore will showcase the top global brands and content of SILMO Paris and major optics and eyewear brands from across Southeast Asia.
SILMO Singapore will feature curated content and platforms for networking and knowledge exchange between industry leaders, focusing on regional trends and interests.
Poh Chi Chuan, Executive Director, Exhibitions & Conferences, Singapore Tourism Board, said of the new launch: “Singapore is excited to announce the launch of SILMO Singapore, the Asian flagship edition of the renowned SILMO Paris. Given the tremendous success of SILMO Paris and our strong collaborators for this project, we are confident that SILMO Singapore will grow into a premier platform for international and regional buyers to discover the best designs, collections, and technologies in the eyewear industry. The inking of our 3-year MOU to host the event in Singapore from 2023 demonstrates the continued confidence in Singapore’s role as a leading business events capital and a launchpad for expansion in Asia.”
Jason Ng, Executive Director of MP Singapore, remarked, “The Asia Pacific market will witness an increasing demand for fashionable eyewear owing to both rising disposable income and eyewear becoming fashion accessories as well. This upward trend will generate tremendous opportunities for various types of eyewear products and services, and SILMO Singapore is well-positioned to leverage on these opportunities.”
Jerome Colin, President of SILMO International, commented that “Singapore, being an accessible and vibrant gateway to the Southeast Asia region will be able to target significant presence from international trade sellers and visitors, from the optical and eyewear sector industry. Like SILMO Paris, SILMO Singapore will also include quality programming to enrich visitors’ retail experience and insights on the latest innovations in the industry.”
Also read… EP 11: Humanistic leadership in the face of disruption.