Australia sets sight on local-centric trade show to drive cash flow into the industry.


The Association of Australian Convention Bureaux (AACB) has signed up to support Get Local in their inaugural domestic business events showcase in July, which will reconnect Australian destinations and industry suppliers with new business opportunities.

AACB’s convention bureaux members will come together to exhibit at the Get Local trade show, representing some 1,800 business events businesses across the supply chain.

Dedicated to driving meetings, incentives, conventions and exhibitions to their respective destinations, these convention bureaux will provide local support and expertise to event managers, PCOs, meeting planners and incentive organisers.

The connections made at the trade show will be vital to supporting the return of domestic business events and the recovery of the industry nationally. As convention bureaux secure business events for destinations across Australia, much needed future cash flow will be generated for suppliers industry wide.

Andrew Hiebl AACB’s CEO said, “The success of Get Local is in everyone’s interest as a key platform to restart the business events industry.

“Australia’s convention bureaux represent tourism and events operators across Australia and Get Local will be the first opportunity to reconnect with clients in-person at an industry-wide event since the shutdown of the business events industry a year ago.

“Business events are a key driver of our economy and opportunities that emerge from Get Local will play a vital role in recovery as confidence grows and we see the return of business events right across Australia.”

Donna Kessler and Gary Bender, the co-founders of Get Local, are delighted to partner with AACB and say there is an appetite to reconnect. Get Local will kick-start recovery by giving buyers and exhibitors the opportunity to meet with the right contacts, identify business opportunities, drive lead generations, build relationships and grow their networks.

Get Local will be a COVID-safe event and is listed as an approved business event with Austrade with access to funding under the Australian Business Events Grant Program.


Featured image by John Burnett on Unsplash.

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Gina Sin

Author Gina Sin

A sales & marketing professional at her core, Gina has found her passion in writing, particularly in crafting an important part of the communication circle, and enhancing experiences, whether singular or shared. An expert in digital media, partnership activation, and in executing the readability and searchability of websites, Gina combines her skills in sales, marketing and copywriting into her everyday.

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